IL&FS Education and Family Planning Association of India Launched an SMS Program For Sex-Ed

IL&FS Education and Family Planning Association of India launched Sparsh – a Sex Education Program through Mobile Phones. Sparsh is the world's first sex education program promoted in a commercial format through telecom operators in India.

Sparsh is delivered through mobile phones in a combination of IVR and SMS formats. There are 12 modules comprising of various topics like puberty, menstruation, masturbation, first time sex, contraception, erectile dysfunction, etc. Each topic comprises of FAQs lucidly explained in simple language by a male and a female voice. In addition to the FAQs, the module also has a list of myths and truths related to that topic just to reiterate facts about sexuality to the user.

Sparsh is currently targeted for the age group 13-30 years and is available in 12 Indian languages like Hindi, Marathi, Gujarati, Kannada, Malayalam, Telugu, Tamil, Bengali, Urdu, Bhojpuri, Oriya and English and 6 international languages (under production) like Swahili, Portuguese, Arabic, Spanish, and Bahai.

The entire content has been researched and vetted by Family Planning Association of India and developed and marketed by IL&FS Education. The program is currently available for free on 022-42433531 for 15 days. Post this period the program will be available for a monthly fee on leading telecom operators in India and abroad. IL&FS Education is currently in talks with Airtel, Tata Indicom, Tata Docomo and Idea for the launch of Sparsh.

Published Date: Oct 19, 2010 02:10 pm | Updated Date: Oct 19, 2010 02:10 pm