Idea launches Aurus 2 smartphone for Rs 6,490

Idea has launched the Aurus 2 dual-SIM smartphone, the company’s first Android 4.1 OS (Jelly Bean)-running device, for just Rs. 6,490.

The Idea Aurus 2 smartphone has a 3.5-inch capacitive touchscreen display with a resolution of 320x480 pixels, has an internal memory of 4GB with 512 MB of RAM, sports a 3.2MP camera with digital zoom, along with a front-facing VGA camera, supports video calling and is powered by a 1 GHz processor.


Idea’s new dual-SIM Aurus 2 comes packed with a data usage offer for Idea 3G users. For a pack of Rs 261, Aurus 2 users can get 1.6GB of 3G data and Idea TV subscription free for the first 3 months. 


The new 3G smartphone from Idea is available at all major mobile retail stores and Idea outlets across the country. 


Runs Jelly Bean



The Idea 3G smartphones portfolio includes -

Idea Zeal: This dual-SIM smartphone runs on Android 2.3.6, is powered by a 1GHz Qualcomm Snapdragon processor and comes with 256 MB of RAM. The smartphone sports a 3.5-inch touchscreen display with a resolution of 320x480 pixels and a 3MP auto-focus rear camera. It also comes with Wi-Fi capabilities for net access and A-GPS for Google Maps.

The Idea Zeal smartphone comes with built-in social media apps, such as Facebook, Twitter, Orkut, unlimited SMS/MMS and phone directory. It comes preloaded with Google, YouTube and Idea TV. Idea has priced this smartphone at Rs 5,390.


Idea Ivory: A dual-SIM smartphone, the Idea Ivory runs on Android 4.0 Ice Cream Sandwich. It is powered by a 1GHz processor, sports a 3.5-inch full-touch display and includes Wi-Fi capabilities for net access. It comes with A-GPS capabilities and packs in 4GB of internal memory.


The Idea Ivory comes with built-in social media apps - Android GMS standard application, Facebook, Twitter, IMAP, HTML, Music Video Player, documents to go, multi e-mail POP3. The phone is prced at Rs 7,390.


Idea Aurus: The Idea Aurus dual-SIM smartphone sports front and back cameras to facilitate video calling capabilities. It runs on Android 2.3.6 (Gingerbread), is powered by an 800Mhz processor, comes with a 4GB microSD card included, wth memory expandable to 32GB, Cloud Backup, Social Networking apps and RSS feed support. Idea has priced this smartphone at Rs 7,190.


ID 918: This dual-SIM phone runs Android 2.3, sports a 3.2-inch capacitive multi-touch display, a 3.2MP camera, microSD support up to 32GB, geo-tagging, GPS Navigator software, FM radio and MP3 Player, WiFi, Bluetooth. The phone comes with social media apps, such as Facebook, Twitter, Orkut, and pre-loaded Google and YouTube, besides a range of other high-end smartphone features and Idea TV. The ID 918 is priced at Rs 5,994.


Idea Blade: The smartphone runs Android 2.2, sports a 3.5-inch full-touchscreen, a 3.2 MP camera, includes G Sensor, Wi-Fi and GPS. Idea prices this smartphone at Rs 7,992.


While releasing the new phone into the market, Mr. Sashi Shankar, Chief Marketing Officer – Idea Cellular, said, “Idea focuses on bringing the best of 3G technology at affordable price to our subscribers, thereby maintaining an equilibrium between both cost and technology. We are encouraged by the response to our 3G smartphones, having sold over 300,000 3G smartphones over the last one year. We expect Aurus 2 to meet the consumers’ expectations for entertainment, e-mail connectivity, social networking, and browsing of smart apps and widgets. We hope the new addition to our portfolio will continue to boost the sales of our 3G smartphones and drive data usage on our network.”

Published Date: Apr 19, 2013 09:57 am | Updated Date: Apr 19, 2013 09:57 am