IDEA Extends Save Paper Campaign to Barista, CCD

IDEA Cellular has partnered with coffee houses Barista and Cafe Coffee Day in a bid to further its ‘Use Mobile, Save Paper’ campaign.

IDEA has developed a mobile application that will allow people to download the menu card and bill on their mobile phones. This will eliminate the need for paper-based menu and bill in that particular transaction.

Visitors to these coffee outlets can access the mobile application through a simple download on their phones, browse through the menu, and select the items to be ordered. On completion, the order summary is displayed and users can view the bill amount for the items ordered. The user will also get a message of the Use Mobile, Save Paper campaign.

Over 90 outlets of Barista in Delhi, Mumbai, Bangalore, Kolkata, Chennai, Hyderabad and Pune; and 75 Cafe Coffee Day outlets in Delhi, Mumbai and Bangalore will promote IDEA’s Use Mobile, Save Paper campaign by demonstrating to the youth of the country that the mobile phone applications can be effectively utilized to undertake large number of day-to-day activities, thereby saving tones of paper everyday.

This green initiative kicked-off on Valentine’s Day on February 14th, and will continue for at least two weeks to connect with a large number of people who frequent coffee joints, and engage them in the Green awareness campaign.

Published Date: Feb 16, 2010 03:53 pm | Updated Date: Feb 16, 2010 03:53 pm