Huawei launches Windows Phone 8-running Ascend W1 focused on emerging markets

In a move to establish itself in the emerging economies around the globe, Chinese telecom giant Huawei has launched the Windows Phone 8-running Ascend W1 smartphone in Lagos, Nigeria. The event also marked the beginning of a collateral relation between Huawei, a company who has decided to take over the marketing of Windows Phone in Africa, and Nigeria's largest telecom carrier Airtel. 


Though the price of this phone was not reveled during the launch, it is expected to be on the lower side. Carrying a 4-inch WVGA display, the Huawei Ascend W1is backed by a 1.2GHz dual-core Qualcomm Snapdragon S4 processor and 512MB of RAM. It has a 5MP rear camera that can capture 720p HD video and a 0.3 MP front camera. It also includes an Adreno 305 400MHz GPU and an internal memory of 1.7GB, which is expandable up to 32GB using a microSD card.

The Ascend W1 runs Windows Phone 8

The Ascend W1 runs Windows Phone 8


“By partnering with Huawei and Microsoft, we are able to develop quite a lot of innovative products and we will continue to do this in the industry and globally." said Yinusa Bello, Chief Sales Officer, Airtel Nigeria


Though not revealed, the phone is expected to be part of Hauwei and Microsoft's joint venture "4Afrika", a venture with a goal of using technology to actively engage in Africa’s economic development and in a way improve its global competitiveness.


Describing the phone as a mixture of innovation and uniqueness, Mark Ihimoyan, Consumer Channel Group Director, Microsoft, said, “It’s a smartphone invented around you because everyone is individual and it uniquely customize from the start page of the screen. It has sizeable tabs that are live and applications that bring to your screen the information that matter to you.”

Published Date: May 24, 2013 19:53 PM | Updated Date: May 24, 2013 19:53 PM