If ‘shopping’ is the first word you can think of when you read ‘festive season’, we have some info you might like. Even as you read this, we're closing in on the Great Online Shopping Festival 2012. Google India, together with several brands, has organised the festival, which may come to be known as the Indian equivalent of the Cyber Monday furore. Cyber Monday is a marketing term coined for the Monday after Black Friday, which is the Friday following Thanksgiving in the United States. The term "Cyber Monday" was created by marketing companies to persuade people to shop online.
Buy all you want
Starting December 12, 2012, the Great Online Shopping Festival 2012 will give Indian buyers access to deals from sites like Snapdeal.com, HomeShop18, Inkfruit, tradus.com, 99 labels and Pepperfry. Buyers have a range of categories to pick from, including Accessories, Apparel, Electronics, Home & Kitchen, Baby, Gifts Real Estate, Beauty, Books & Stationery, Healthcare, Jewellery, Local & Classifieds, Travel, Footwear and Jobs.
But why is Google organising an online shopping festival of all things, you ask? Well, a recent comScore study found that the time spent by Indians on retail websites rose by 0.5 percentage points last year. Sure enough, while Indians were ignorant to the concept early on, online shopping is now doing quite well in the country. With scores of options and the convenience offered by the Internet, it's not taking a lot to persuade buyers to shop online.
Also helping the trend catch on is the variety of payment options available to users. As per figures released in a Forrester Research Inc. report, 44 percent of online shoppers in India preferred using credit cards, while debit card users accounted for 41 percent. 24 percent of online users preferred online bank transfers, while 23 percent opted for the Cash on Delivery (COD) option.
The participating sites
The report added that Indian consumers expect the return process of shopping to be seamless and convenient. They're also looking for free, and if possible, quick home delivery. Importantly, online shoppers expect low prices while shopping online.
Call it the Indian psyche, but we always like a good bargain. Haggling for prices with shopkeepers is something that comes naturally to us, but that’s not possible when shopping online. While the discounts offered by online merchants just about makes up for that, it’s definitely not the same. And if you're looking for something more, coupon codes or deals are the way to go. Coupon codes can be used while making a payment to get some extra benefits. Don't forget to check out our list of 5 coupon sites to check out when shopping online.