Google Zeitgeist 2012: All that India searched for

The running year 2012 is fast coming to a close. With the face of the Internet changing so dynamically, it is interesting to see all that piqued the interests of the audiences. 


Google recently shared results of its Zeitgeist 2012, revealing all that garnered searches in large volumes across the globe – then be it news, people or moments. What we have right now for you is a compilation of the trends that piqued the interest of Internet users in India. The year 2012 saw a myriad of searches coming from India, like from elsewhere in the world. IBPS and GATE exams grabbed the top two slots in the list comprising trending searches in this past year. Those others featuring in this particular list include Sunny Leone, the Salman Khan starrer Ek Tha Tiger, Rowdy Rathore and some obvious ones like Rajesh Khanna, the superstar who's death some months ago plunged the nation into sorrow. The Aakash tablet too featured in this list. The upgraded version of the low-cost tablet was launched sometime back, and from the looks of it, it does have fans despite all the criticism.  

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All that India searched for in 2012



The most searched people list for this past year features the names of Sunny Leone, Rajesh Khanna, Poonam Pandey, among others in the top three. Ek Tha Tiger, interestingly became the most searched movie in India, according to the list followed by Akshay Kumar starrer Rowdy Rathore, Jannat 2 in the top three positions. The dynamic Sensex, the demise of Former CM of Maharashtra Vilasrao Deshmukh and the ravaging Hurricane Sandy became the most searched News topics in 2012 so far. Other topics that generated interest was Anna Hazare and cartoons by Aseem Trivedi, among others. Other featured categories in the Zeitgeist were Travel Destinations, and Kerala emerged at the top of this list, followed by Taj Mahal and the Wagah Border. Delhi emerged as the most searched city followed by Bangalore and Mumbai. 


To bring up these names and trends, Google studied an aggregation of more than a trillion searches (or queries) that users typed into Google Search in 2012. The data they used was sourced from several sources like Google Trends and internal data tools. They filtered out spam and repeat queries to come up with the lists. Google shares that the lists best reflect the spirit of this past year. All the trending queries are the searches that generated the highest amount of traffic over a sustained period in 2012 compared to the year before that. 


If you want to see what your trend has been like for this past year, you can do that too. Google shares that there are a couple Google products that can be used to see one's own search trends. Those who've enabled "Web History" in their Google Account can view their own web activity – top queries and peak activity over time. " To try it out, go to your accounts page, on the landing screen, select “go to web history”. From here you can explore your web, image, and even your shopping search history . This might not account for all of your web activity, but it can be a fun look back at your query and browsing history over time," adds Google on its Zeitgist page. 


In an official blog post introducing the Zeitgeist, Amit Singhal, SVP and Google Fellow, shared that this year’s site is their most global one to date, including a total of 838 lists from 55 countries. Singhal shared that they have added a number of new features, including an interactive map that shows where and when some of the hottest terms spiked around the world, and a Google Zeitgeist Android app coming out later today (with an iOS version coming soon too). 

Published Date: Dec 14, 2012 01:05 pm | Updated Date: Dec 14, 2012 01:05 pm