Google reportedly planning to monetize its Assistant using ads and e-commerce options

The Google Assistant made its first appearance last year when the new Pixel smartphones were announced. While initially it was limited to Google's own hardware, the Assistant is now making its way to other devices, including iOS.

A new report has suggested that Google will eventually add methods to make money from its new AI system. It doesn't come as a surprise as a number of services, especially on mobile, are initially launched without the motive of making money. Eventually things change.

Google Ads Senior Vice President, Sridhar Ramaswamy has given a tip to Recode that Google Assistant could soon show up advertisements. While he hasn't shared the exact details, he did mention that the monetization model could include e-commerce options as well. So is the focus slowly going to shift towards making money? Not really, as Ramaswamy added, "Promotion is only one aspect. We are very focused on getting consumer experience right first."

Recently at the I/O developers conference, Google’s Director of Product Management, Jennifer Liu showcased how Assistant could help marketers. She invited them to send data to Google so it can include then in Assistant search results. An upcoming feature for Assistant was also showcased where consumers would be able to get location of places that sell a particular item, say a type of medicine or a certain brand of toy.

Now traditionally local businesses need to pay a fee to be included in the Google Search results when a consumer is searching for a specific item. But Google has said that it will not charge marketers to use the new search option coming to Assistant.


Published Date: May 26, 2017 02:09 pm | Updated Date: May 26, 2017 02:09 pm