Google gunning for Pinterest with upcoming Google Mine

Pinterest better step up its game because Google is going after its lunch. An upcoming service called Google Mine is being tested internally at Mountain View. It’s integrated with Google + and lets users share their objects of desire, items they own and objects they are willing to share with their circles.

Details of the service, which is only available for Googlers through the company’s internal Android app store Bazaar, were revealed by the Google System blog, an unofficial record of all things Google related.

Google Mine is coming soon; here's a leaked description of the service (Image credit: GoogleSystem)

Google Mine is coming soon; here's a leaked description of the service (Image credit:


The description of the service, according to the post, reads: "Google Mine lets you share your belongings with your friends and keep up to date with what your friends are sharing. It enables you to control which of your Google+ Circles you share an item with. It also lets you rate and review the items, upload photos of them and share updates on the Google+ Stream where your friends get to see and comment on them." Sounds very much like Pinterest to us, and it could very well boost the feature set of Google+. It will also allow the search giant’s social network to differentiate itself from Facebook by having native integration of a Pinterest-like service.

In essence, Google Mine will let you organise the things you own, use, wish for etc. This includes everything from gadgets, clothing, movies, automobiles and so on. Users can catalogue their belongings to track what they own, review them for their circles to see and comment.

The addition of sending requests to borrow or try out your friends’ objects is interesting, although we are not sure if there is a delivery setup to send the goods. Furthermore, users can share stuff they are giving away and find takers. This is like Google’s take on the barter system. Besides changing their own statuses, users can also change the status of their belongings. The status of an object can be changed to "lent", "given away", "got it back", "lost it", "had in the past" and more.

Users can also search for stuff others have shared on Mine and find instant matches for their and their circles’ belongings. A "What's Hot" tab tracks the trendiest stuff. All this will be presented in a fancy manner thanks to a WebGL 3D viewer called Katamari.

Published Date: Jun 22, 2013 12:17 pm | Updated Date: Jun 22, 2013 12:17 pm