Google Changes Trademark Ad Policy in Europe

Google is set to allow advertisers in Europe to use rivals' trademarks when bidding for online ads in a move that will prevent big brand owners from controlling which ads appear during users' searches. The change, announced at a news conference in Paris on Wednesday, will take effect on Sept. 14 in most European nations. It brings Europe into line with how Google works in the United States, Britain and about 200 other countries.

Published Date: Aug 05, 2010 10:09 am | Updated Date: Aug 05, 2010 10:09 am