Google’s efforts to track down and destroy fake news have led it to permanently ban over 200 publishers from its networks. The ban on publishers came into effect following an update to the AdSense network policies.
Google’s AdSense network serves up ads to users based on the profile the company’s algorithms have created of them. These ads are sourced from a pool of ads that are submitted to the network.
The search giant already has policies in place to detect and ban misleading content or claims. A recent update to the policy added websites that impersonate as news sites to the list, reports Recode.
While some publishers were banned because of fraudulent and misleading ads, others were banned for impersonating the domains of legitimate news sites. Some publishers were apparently using ‘.co’ domains to impersonate legitimate ‘.com’ domains. For example, Tech2.co could be used for a fake news site while Tech2.com is the original one.
Other ad publishers, those specifically labelled 'tabloid cloakers', were also banned. These sites apparently present ads that read like legitimate news headlines, but when clicked, open up an ad on your screen.
According to stats dug up by Recode, Google has taken down a total of 1.7 billion ads last year. This is a billion more than it did the previous year.
Published Date: Jan 26, 2017 03:07 pm | Updated Date: Jan 26, 2017 03:07 pm