Google is pretty angry with the current scenario in the mobile web space. Poor loading times for web pages coupled with variable data connectivity speeds means productivity isses and Google wants that to be sorted. According to a report by Bloomberg, Google Engineering Director, Arvind Jain, has been continuously accessing and viewing Internet access rates from various places around the world – including hotels, offices and airports. Also, he’s figuring ways to get things to speed up now, because well we aren’t living in the Nineteenth century, are we? Now, Google’s plan is to figure out a way to get faster mobile Internet access for people and they’re pouring in cash by the millions to figure this out. Why, some may ask. Here’s the reason.
Loading too slow?
According to that research, when people have to wait, they in most certainty abandon the website. Also, when they are waiting for the web page to load up, they aren’t doing anything - not shopping, consuming content or viewing ads. This has adverse effects on the Internet companies and the local companies that are trying to find and enlarge their customer reach. “There’s a clear correlation between speed and the success of your online business,” Jain said. More often than not, the problem is because the web page hasn’t been well designed to load quickly on a smaller device. Reasons could be plenty – high res images, data intensive effects, animations etc. Owing to that, users simply give up and shut that web page which means that companies lost some potential revenue.
Now, they are already in the midst of a solution. Google is tweaking the settings of its Chrome browser for Android in such a way so as to quicken the whole loading process for web page. The software will use AI to figure what web page a user might visit and start loading that page, while the user is still typing in the query. This is already available, but it’s still in beta testing stages.
They are also figuring a way to reform the old age internet protocols that have been accounting for data losses and network connections. One of the revisions is TCP Fast Open, which means the phone doesn’t need to be synchronized with the server before transmitting data. If this change is accepted, then the sync will happen instantaneously.
Mobile speeds in India are definitely super slow as compared to a lot of countries in the world. If these changes come into effect, we might just see an effective improvement in mobile web browsing.
Published Date: Apr 21, 2012 12:07 pm | Updated Date: Apr 21, 2012 12:07 pm