Fujifilm unveils 16 digital and interchangeable lens cameras

Fujifilm India Pvt. Ltd., the wholly owned subsidiary of Fujifilm Holding Corporation, Japan has finally made its foray into interchangeable lens cameras by introducing its product, along with an all-new spring collection. The company also announced the appointment of Bollywood actress Minissha Lamba as its new brand ambassador, who will be a part of the company’s marketing and consumer-connect initiatives.

New cameras announced!

New cameras announced!



Ranging from hi-tech pro-level models to point-and-shoot compacts, the spring collection has a series of models, which aim to satisfy the needs of photo enthusiasts. The collection, includes the following cameras: HS25EXR, F660EXR (EXR Series), T350 (T series), JX500, JZ100 (J series), AX550 (A series), SL260, S4200, S2980 (S series), L30 (L series) and C25 (C series). While the X Series model X100, X10, X-S1 and X-Pro1 launched, earlier this year, they were on display at the conference as well. Keeping in mind the need of Indian customers, this year’s collection has a new range of digital cameras in cool colours and features with a competitive price tag.


According to Mr. K Tanaka, Managing Director, Fujifilm India, “We are very delighted to launch our latest 16 digital cameras in Indian market and specially excited to take the step of introducing Interchangeable technology. At FUJIFILM, our effort is always to bring the latest and innovative technology in our product with the support of R&D team. With our latest addition X-Pro1 we are entering into the Professional and semi-professional camera market.


On the appointment of Minissha Lamba as Brand Ambassador, Mr. Sriwant Wariz, National Marketing Manager said, "We feel that apart from an instant recognition the right brand ambassador who matches the brand personality can create lot of trust and aura around the brand. Fujifilm as a company is extremely quality conscious, is young (In Indian digital camera business) and with diverse offerings, is trying to carve a niche for itself. We found Minissha with similar value system and hence decided on her as our brand ambassador. Minissha Lamba is a fine actress of new generation who in a short span of time has created a reputation for being very quality conscious and professional, evident from her choice of meaningful movies. Beside this she is a very popular face today and we are sure this association will help us enhance our brand equity greatly."


The newly appointed brand ambassador, Minissha Lamba said, “It is a proud moment for me to be associated with the one of the world’s largest photographic solutions company. I have grown up using FUJIFILM cameras, as I am very passionate about photography.It’s great to see the wonderful new cameras of Fujifilm with great features and cool looks. I am eagerly looking forward to using my new Fujifilm JZ100.

Brand ambassador

Brand ambassador



All the models launched for this season have High Definition (HD) capability to shoot movies. Features like Digital Image Stabilization, Motion Panorama mode, Face Detection technology, and Picture Search, Scene Recognition Auto, Blink Detection, and Smile & Shoot mode have been included as well.  


With XPRO1 Fujifilm has entered the prestigious league of Interchangeable lens cameras as well. The X-Pro 1 body, includes a 16 megapixel APS-CMOS image sensor with Fujifilm’s EXR processing technology. X-Pro sensor gives a clearer image with the 6x6 colour array, as compared to standard 2x2 array. The hybrid multi-viewfinder allows the users to instantly switch between an electronic and optical viewfinder. Three newly designed fixed ‘X mount’ lens, equivalent to a 27, 53, and 90 lens in a full sensor D-SLR camera, are available as an addition feature, along with X-Pro 1. These interchangeable lenses have 18 millimetre f2, 35 millimetre f1.4 and 60 millimetre f2.4. The X-mount featured on the X-Pro 1 has a thin profile and quick shutter time lag.  


They have also launched the new JZ100, which is a very beautiful and slim camera that comes in five colours – Red, Black, Blue, Silver and Purple. The 14 Megapixel camera has got 8x optical zoom, which is the highest in this segment. It also has a 25MM wide angle lens with an LCD screen. Scene recognition and motion panorama has been included as well. For more details on pricing and availability, stay tuned to this space.

Published Date: Mar 23, 2012 09:57 am | Updated Date: Mar 23, 2012 09:57 am