According to AllThingsD, Facebook is currently testing its own built-in-house version of a "Snapchat-like" application, a messaging app which allows users to send impermanent photo messages to one another, according to sources familiar with the matter.
The new report states that like the Camera and Messenger app, this app will be a separate one too and will give users the option of sending photos to each other as private message which have to be opened within a time frame. After that the message will is deleted.
The report argues that Facebook is taking on Snapchat which lets users do the same thing with video ( a recent addition) and photos.
The fact that Facebook might be testing out a new mobile app comes as no surprise. Zuckerberg has indicated that the company is going to take mobile very, very seriously.
"I want to dispel this myth that Facebook can't make money on mobile," said CEO Mark Zuckerberg in a conference call with analysts. "This may (have seemed) true earlier this year because we hadn't started trying yet."
It recently updated its Android app to allow users in countries like India, Indonesia, Venezuela, Australia and South Africa to sign up for the Messenger app with just their mobile number and name.
The Snapchat like app makes a lot of sense for Facebook, especially as photo-sharing and meme photos are a big part of the site. Facebook's App now lets users on Android and iOS sync their mobile photos with the app. Those who opt for the feature will find that all their mobile clicks go on the site but are kept under a private album that the Facebook says is not visible to others unless you choose to do it.
With a new app dedicate to video and photo messages, you might see a lot more of Facebook in your smartphone.
Snapchat is available for both Android and iOS but its Android version presently can't be installed in India.
Published Date: Dec 17, 2012 03:53 pm | Updated Date: Dec 17, 2012 03:53 pm