'EVIL' Cameras: Sony's Big Bet to Boost Market Share

Sony Corp has launched a fresh line of attack in its battle for a bigger share of the high-end camera market with new models that pack some of the features of a bulky, professional-style camera into a small body. The electronics giant's two "electronic viewfinder, interchangeable lens" (EVIL) cameras scored an instant domestic hit when they hit store shelves in June, backed by a splashy advertising campaign.

Published Date: Aug 13, 2010 04:07 pm | Updated Date: Aug 13, 2010 04:07 pm