Brand trust study ranks Google as India's most trusted Internet brand

Google has been ranked India's Most Trusted Internet brand for the year 2012, according to a report by the Trust Research Advisory called The Brand Trust Report, India Study - 2013. This is the third year in a row when Google has been ranked first, but Facebook came a close second with a miniscule 3 percent difference, the report stated.


The report notes that the number of brands represented in the Internet category this year has gone up from just 14 in 2012 to 25 this year, showing a direct increase in the trust Internet-based exchanges have begun to garner.


As per findings of the report, Google (All India rank 44) fell 13 ranks and Facebook (All India rank 48) gained 17 ranks to bridge the gap. Yahoo still stands as the third Most Trusted Internet brand despite its 62 rank fall in the All India Brand Trust rank. Google's Orkut steadied at fourth place despite a significant fall in daily visitors from India. Ebay follows as India's fifth Most Trusted Internet brand, with a very small difference in BTI from the previous. The top six of last year have been repeated in the same order this year as well.

Facebook came in a close second (Image credit: Getty Images)

Facebook came in a close second (Image credit: Getty Images)



N. Chandramouli, CEO, Trust Research Advisory, said, "The two reasons online brands rely significantly on trust more than any other are: firstly, the exchanges are without any physical interface, and secondly, the online world is cluttered with choices that make loyalty ephemeral. With most of the new brands entering the Most Trusted list this year being from Online Shopping or Internet Services categories, there will be no stopping this sub-category from seeing accelerated growth over the next 12 months."


Among the sub-categories, Naukri leads the pack in Internet Services, YouTube in Online Sharing, Ebay in Online Shopping, Google in Internet Tools and Facebook in Social Networking.


Interestingly, a study of the number of brands in each sub-categories goes on to show that Internet Tools is represented by nine brands, online shopping by eight brands, social networking by four brands, and online sharing and online services by two brands each.

Published Date: Feb 25, 2013 20:02 PM | Updated Date: Feb 25, 2013 20:02 PM