Borders Launches E-Bookstore and New Smartphone Apps

Borders Group Inc launched its long awaited electronic bookstore on Wednesday, along with applications for the store on several leading smartphones in a bid to catch up to rival booksellers and generate sales in the fast growing e-book segment. Borders, the No. 2 U.S. bookstore chain by sales, said its new e-bookstore will allow customers to download books in several formats such as ePub, mobile technology and PDF.

Published Date: Jul 07, 2010 12:59 pm | Updated Date: Jul 07, 2010 12:59 pm