Research in Motion (RIM) is scheduled to take the stage on January 30, 2013 and showcase its upcoming BlackBerry 10 handsets. There were reports claiming that the launch of these devices was delayed, but a recent report by Cnet states otherwise and RIM has stated that the BlackBerry 10 smartphones are not facing any major delays.
A previous report by Forbes claimed that the BlackBerry 10 devices would not be available for purchase until March and the QWERTY device would not be readily available till June. However, RIM has issued a statement to Cnet stating, “Details of the commercial availability for BlackBerry 10 will be announced at the global launch events on January 30. Our executives have made it clear that the touch screen device will be available shortly after launch with the physical keyboard version to follow shortly after that.”
No delay to be seen in the launch of the BlackBerry 10 smartphones
The report by Cnet states that Research in Motion is expected to unveil its devices on January 30, 2013 and will launch its devices four to six weeks after that. Hence, the time frame of the handsets reaching the market by March could be true. The report also goes on to note that the June launch of the QWERTY BlackBerry 10 devices is inaccurate as RIM states that the smartphone with the physical keyboard will be launched shortly thereafter.
The report ends by stating, “While RIM hasn't defined what "shortly" means, the person said the qwerty BlackBerry 10 phone would come out before June.”
In November, Research In Motion (RIM) had announced that it will hold its BlackBerry 10 launch event on January 30, 2013. The event will happen simultaneously in multiple countries around the world. This day will mark the official launch of its new platform, BlackBerry 10, as well as the unveiling of the first two BlackBerry 10 smartphones. Details on the smartphones and their availability will be announced at the event.
BlackBerry 10 will offer a large catalogue of the leading applications from across the globe and across all categories, including Games, Productivity, Social, Lifestyle and Leisure, Multimedia and Published Content, as well as applications designed for business and enterprise use.
Some key features of the new BlackBerry 10 OS are:
- BlackBerry Flow and BlackBerry Hub: BlackBerry Flow is a new user experience that allows seamless navigation across open applications and the BlackBerry Hub. All messages, notifications, feeds and calendar events come into the BlackBerry Hub and no matter what the user is doing with the device, with a simple gesture, they can peek into the Hub at any time.
- BlackBerry Keyboard: The BlackBerry Keyboard learns how you write and adapts to how you type so you can write faster and more accurately, giving you the kind of typing experience that BlackBerry devices are known for.
- BlackBerry Balance: BlackBerry Balance offers the most elegant way to satisfy both customer and corporate needs without compromising on either. With BlackBerry Balance, personal apps and information are kept separate from work data, and the customer can switch from their personal to work profile with a simple gesture. The work profile is fully encrypted and secure, enabling organisations to protect their content and applications, while at the same time letting customers get the most out of their smartphone for their personal use.
Hopefully, these handsets are not delayed beyond the specified time frame. The timing is crucial for the brand as it has fallen down the pecking order and is replaced by the likes of Samsung and Apple.