Reliance BIG Entertainment's BigAdda.com has merged the reality show craze with the web to launch Get Fit India, the first ever fitness reality show on the internet.
Get Fit India is an 8 week reality show where auditions will be held across select Gold's Gym outlets in 5 cities, Mumbai, Delhi, Bangalore, Kolkata and Mohali. Interested participants need to log on and register on the microsite www.gfi.BigAdda.com. While BigAdda is the presenting sponsor of Get Fit India, Revital and Equal are the main sponsors and co-sponsors respectively.
The entries will need to be supported with photos and videos uploaded on the microsite with details why they want to be a part of Get Fit India. Post the entries, there will be auditions held in each of these cities, where the jury members will select 30 participants on the basis of criteria like good mix of health, weight and wellness quotient.
Mandar Natekar, Head- Marketing and Revenue, BigAdda.com, said, "We are very excited to launch this first of its kind reality show on our platform. We received stupendous response to India Bike Rally and here we are with our second reality show Get Fit India for the young and enthusiastic India. With fitness being the most "in" thing today and social media being the fastest growing internet networking platform, we are confident that this show will not only entertain the participants of the show, but also ensure high engagement for all our users right from day one of the show with the help of our offline partner Gold's Gym. We love to surprise our users constantly with such initiatives and will continue to do so in various innovative ways to enhance user engagement."
The participants will blog their experiences every single day and also upload videos and photos on the microsite. This will showcase the journey of every participant all through the eight week period on their way to attain their dream fitness goals. The eight week program will cover all important aspects of cardio workouts, weight training, exercise, nutrition and wellness. Millions of users will have access to the day to day experiences of these participants and help them vote their favorite one as and when they would like to anytime they wish.
The top 5 most voted participants will reach the final and battle it out to win the Get Fit India Champion. The grand prize is a one year membership of Gold's Gym along with Revital supply for one year and attractive cash prizes. The first runner-up will get six months membership of Gold's Gym along with Revital supply for one year. The second runner-up will get a three month membership of Gold's Gym along with Revital supply for one year.