Augmented Reality is undoubtedly cool and while Google Goggles and Layar are pretty damn awesome, we're looking at some of the smaller, maybe as well known, maybe lesser known AR apps out there.
1. BEP 360
They're getting it started; digital merch that is
Now, I'm not the biggest Black Eyed Peas fan in the shed but this app is pretty innovative in using AR for marketing. The application was developed by BEP member Will.I.Am's mobile development company, Will.I.Apps and in addition to a 360 degree interactive music video, a hardcore BEP fan, through augmented reality, can hang out with Fergie, Will.I.Am (and the other two members that no one really remembers). If you point your device at a BEP album cover, an animated Baby Pea (one of the group members animated into an infant) will pop up and move to the beat of a song you might be playing in real life. A chat bubble will also appear on the top of their head revealing their latest tweet. The AR itself is pretty rudimentary but its use as a marketing ploy is outstanding. This is a huge step for digital merchandising. The application currently is only available for iOS and usually sells for $2.99 (approx Rs. 136) but is on sale right now and is selling for $0.99 (approx Rs. 45).
An app that will lead me to the french fries is a friend of mine
Make your own 3D videos
This app isn't out yet but a video demo of it has been released. This is one app I'm really looking forward to testing and even if it doesn't work out too well, the concept is pretty cool. The app uses augmented reality to create 3D (and 3D videos if your phone is video camera enabled). It allows users to take pictures of an object and convert it to 3D, which can be overlaid in AR and even recorded on video. This makes your average iPhone user (the app is coming out for iOS first) a 3D videographer. Of course, they need to be able to make the canvases which the app uses to convert an image from 2D to 3D but an internet demo and a talented friend could possibly help out in that situation. There's no number on how much the app will sell for just yet, but $5,000 (approx Rs. 2,27,900) has been invested in the application. To see a video demo of the app, click here.
4. Dankam ColorBlind Fix
AR helps with colour blindness
About 7 to 10% of human males are red-green colourblind while a very tiny percentage of females is affected (has to do with the chromosome on which the colour vision gene lies). DanKam ColourBlind Fix is an augmented reality app that uses information on how a colourblind person processes colour and uses it to assist affected people with processing true colours. The app currently is optimized for the most common type of colourblindness which is Anomalous Tichromancy which disables an affect person to tell the difference between certain hues of green and certain hues of red. So what the app basically does is if you point your phone at a certain shade of red, the app will change the hue of that red that will let an affected person's brain think that it is the original shade of red. To an unaffected person, they're going to see a difference in the colour that the phone is pointing at and the colour that the app presents. Colour blindness is particularly a problem for drivers, not really for traffic signals but for signs and markers. For instance, in some countries, if red is painted on the sidewalk, it means that that's a no parking zone, however, if green is painted, it means that's an indication that parking is available for a limited time. It's in a situation like this that the app would come to use. The app sells for $2.99 (approx Rs. 136) in the App Store and App Market.
5. AR Invaders
AR brings the aliens to you
Here's where gaming and AR meet. "You have joined Earth's Resistance Forces to hold back the aliens ships that are attacking our cities, forests, beaches and deserts - wherever you are, they are coming." You point your phone at your surroundings, and then aliens attack it. You have to defend your surroundings from these aliens. The way the aliens damage you is by reducing your health points but what would have really been awesome is if they actually set your surroundings on fire...in your phone of course. There are two playing modes and they both make you look 'special' if no one around you knows what you're doing. The aliens literally are everywhere so you will have to hold your phone up and down to find them. The game is good fun and when it includes some real surrounding bashing, I'm going to be first in line to charge up a storm. It currently sells for $0.99 (approx Rs. 45) in the App Store (it's currently an iOS only application) with a free lite version also available.
Published Date: Feb 11, 2011 12:45 pm | Updated Date: Feb 11, 2011 12:45 pm