Asus Zenfone 3 Zoom finally gets a price tag of $329 and starts shipping in the US

Asus announced its first dual-camera smartphone, the Zenfone 3 Zoom way back at CES in January. The Taiwanese company revealed details of the smartphone but had not announced the pricing or the availability of the smartphone.

It is finally available in the US market from major retailers as well as Asus' own website. The handset has been priced at $329 (Rs 22,000 approx) which sounds like a fair price point.

The Zenfone 3 Zone is a 5.5 inch smartphone with dual 12 MP cameras. One of the cameras has a 25 mm while the other has a 59 mm lens. Users can instantly switch from one camera to the other. The cameras offer a 2.3x optical zoom, and are good for taking portraits as well as capturing objects in a distance.

There is a TriTech+ autofocus system that chooses between three autofocus technologies, namely the Dual Pixel PDAF, subject tracking autofocus and laser focus. Even when photographing subjects in motion, the system chooses the most appropriate autofocus, and achieves a clear image within 0.03 seconds. The ZenFone 3 Zoom is the first Asus smartphone with the SuperPixel technology for capturing clear images in low light conditions. The sensor light sensitivity is said to be boosted by up to four times, and the phone automatically and intelligently adjusts the ISO levels. For low light photography, noise reduction post production is done automatically by the smartphone. Asus claims the SuperPixel technology allows for 2 times the light sensitivity of the Apple iPhone 7, and ten times the light sensitivity of conventional smartphones.

The device runs on a 64-bit 2.0 GHz octa-core Snapdragon 625 processor, with 3 GB of memory and an Adreno 506 GPU. The 5.5 inch display comes with a 1920 x 1080 Full HD resolution, has a brightness rating of 500 nits and is protected by the latest Gorilla Glass 5. Asus also claims that it is the world’s slimmest smartphone with a high capacity 5,000 mAh battery. Other features include Android 7.0 Nougat, RAW image and 4K video recording support, as well as a fingerprint scanner at the back.


Published Date: May 10, 2017 02:35 pm | Updated Date: May 10, 2017 02:35 pm