Apple, in its official statement for Mac OS X Lion has announced that it will be selling the Operating System on a USB flash drive this August. These bootable thumb drives will have the full installer loaded on to them and will sell at $69.99. They require an Intel-based Mac with a Core 2 Duo, i3, i5, i7 or Xeon processor and 2GB of RAM. On the other hand, the digital download costs around 29$.
Apple's new OS to be made available on USB drives
Lion is the first ever Mac OS X version that does away with physical copies entirely. Initially, installers were distributed via bootable CDs, and later DVDs. However, Mac OS X Lion is at the cornerstone of Apple’s new digital downloads strategy: the Mac App store. Apple already has quite a bit of experience implementing this model in iOS devices. However, Lion will prove whether this transition to the new model will be successful or not with desktops.
The thumb drive does seem a bit on the expensive side as opposed to the digital download. But, this method could be good news for those who do not have access to a broadband connection or need an installer on-the-go. However, as with every Apple product launch, an official India launch will have to wait for a while.