Apple releases iPad mini television commercial 'Piano'

The Apple iPad mini was launched in a range of countries across the globe yesterday. Though the reception of the new mini tablet was not overwhelming, in a bid to get prospective buyers geared up for the latest offering, Apple has released a television advertisement simply titled Piano.

From the advertisement, we can see the fourth generation iPad running Garage Band and then later the iPad mini is placed alongside it and together both are used to play a two-hand duet.

The simple commercial

The simple commercial


The song that is being played is a classic called Heart and Soul, and there is no voiceover in this commercial. Watch the video here.

The iPad mini has an aluminium and glass design 7.2mm thick, and weighs only 0.68 pounds. As per an official statement by Apple, the iPad mini has 35 percent more screen real estate than 7-inch tablets, and up to 67 percent more usable viewing area when browsing the web. The dual-core A5 chip on the iPad mini allows for responsive graphics and a multi-touch experience that Apple believes to be both, fast and fluid while still providing all-day battery life.

The iPad mini features a front-facing FaceTime HD camera and a 5-megapixel iSight camera at the back, which allows for recording full 1080p HD video. The iSight camera includes video image stabilisation and both cameras feature backside illumination, which Apple claims will allow users to capture great pictures in low light. The iPad mini also allows easy sharing of photos with friends and family using iCloud’s Shared Photo Streams.

The iPad mini features dual-band 802.11n Wi-Fi support for speeds up to 150Mbps, which Apple says is twice the Wi-Fi performance compared to previous the iPad models. The iPad mini is available in a Wi-Fi version and a cellular one, which are world-ready with built-in support for most wireless standards, including LTE and DC-HSDPA. The iPad mini data plans will be available sans contract; so users will be only required to sign up and activate service directly from their iPad. Using the Personal Hotspot feature you can share a fast cellular data connection via Wi-Fi, Bluetooth or USB with up to five other devices such as the MacBook Pro, the iPod touch or another iPad.

The iPad mini features support for the Lightning connector, which Apple states is smaller, smarter, and more durable than the 30-pin connector. Lightning connector accessories are available to support cameras, SD cards, and VGA or HDMI digital video. Existing iPad Smart Covers and the iPad Smart Case are compatible with the fourth generation iPad, and new polyurethane Smart Covers custom-designed for the iPad mini are available in pink, green, blue, light grey, dark grey, and red for $39.

Apple launched the Wi-Fi version of the iPad mini in select markets for a suggested retail price of $329 for the 16GB model, $429 for the 32GB model, and $529 for the 64GB model in the US. It will be available in two colour options -- black and slate, and white and silver.

There is no word on the availability of the iPad mini in India yet. However, if you are eager to get your hands on a 16GB Wi-Fi only version, go here to know more.

Published Date: Nov 03, 2012 03:12 pm | Updated Date: Nov 03, 2012 03:12 pm