Apple market share hits three-year low as Lenovo, LG climb up

It’s no secret that Apple is struggling slightly in the global smartphone market, where the company’s premium offering is up against the plethora of options for Android smartphones from all manner of manufacturers.

The latest report from IDC reveals that Apple’s market share has fallen in Q2 2013 in comparison to last year’s figures from the same quarter. In 2012, Apple shipped 26 million units in the second quarter and had a market share of 16.6 percent. This year, the market share has fallen to 13.1 percent, despite a jump in shipment to 31.2 million units. This represents just a 20 percent increase in shipments over last year, which is less than half the overall smartphone industry average of 52.3 percent.

Apple’s numbers are its second-lowest year-over-year iPhone growth rate in almost four years, according to the report, which also says that iPhone sales will likely pick up pace if the much-rumoured budget iPhone hits markets.

The figures from the IDC report (Image credit: IDC)

The figures from the IDC report (Image credit: IDC)


Another market research firm Strategy Analytics says this is a three-year low for Apple, based on their own numbers. “The current iPhone portfolio is under-performing and Apple is at risk of being trapped in a pincer movement between rival 3-inch Android models at the low-end and 5-inch Android models at the high-end,” the firm said.

Samsung has been ruling the roost and has increased its shipment from 50.3 million units to 72.4 million according to IDC. This is a near 44 percent increase in shipping volume in comparison to 2012. But Samsung’s market share also suffered and dropped to 30.4 percent from 32.2 percent last year.

The chief reason for the drop in market share of the top two players is the surge by Chinese smartphone maker Lenovo which saw an increase of over 130 percent in terms of shipments. As a result, the company’s market share has gone up from 3.1 percent last year to nearly five percent this quarter. It shipped 11.3 million units this quarter. Lenovo pushed Huawei from the fourth spot in the charts with this sizeable jump. Another climber is LG, whose market share jumped from 3.7 percent to 5.1 percent thanks to a boost in shipment to the tune of 108.6 percent.

All of this is bad reading for Apple as in the ever-growing smartphone market its market share has plummeted not because of Samsung’s climb, but rather because the tail is catching up to it.

Published Date: Jul 26, 2013 14:34 PM | Updated Date: Jul 26, 2013 14:34 PM