Apple iPhone X pre-orders to start at 12.31 PM today, device to be available in stores from 3 November

Apple’s top-of-the-line smartphone to mark the tenth anniversary of the launch of the original iPhone will be available for pre-orders in 55 countries around the world at 12.01 PDT, which is 12.31 PM in IST. There has been a **lukewarm response** to the iPhone 8 and the 8 Plus and analysts have indicated that this is probably because of consumers wanting to get the **iPhone X** with higher specifications and additional features. [caption id=“attachment_4045773” align=“alignleft” width=“380”]  Image: Apple[/caption] The iPhone X sports an edge-to-edge display and gets rid of the belly button, along with the fingerprint scanner. According to Apple, this is a realisation of Steve Job’s original plan for the iPhone, where the front of the device is made up entirely of a screen. Authentication and access is provided through a set of sensors housed in a notch on top, known as FaceID. The technology also allows the iPhone X to feature animated emojis known as animoji, over which the company is currently facing a lawsuit from **Japan based Emonster kk** . In terms of specifications, the screen is a  5.8-inch ‘Super Retina Display’ OLED panel with a 2436x1125 pixel resolution and 458 PPI pixel density. The Apple iPhone X is powered by the 64-bit hex-core A11 Bionic chip with two high-performance cores and four high-efficiency cores. On the back of the device is a 12 MP dual camera setup with an ƒ/1.8 wide-angle lens and a ƒ/2.4 telephoto lens, with both sensors having optical image stabilisation. The front facing TrueDepth camera has a resolution of 7 MP with an ƒ/2.2 aperture. Between the two camera modules is a quad LED, dual-tone flash unit. The iPhone X has a water and dust resistance rating of IP67. The iPhone X is available in Space Grey and Silver. The 64 GB variant is priced at Rs 89,000 while the 256 GB variant is priced at Rs 1,02,000. Leather and silicone cases for the iPhone X will be available with prices starting at Rs 3,500. Those interested in pre-booking the device can do so at the Apple web site.