Apple announces changes in its ranks

Apple today announced executive management changes that will encourage even more collaboration between the company's hardware, software, and services teams. As part of these changes, Jony Ive, Bob Mansfield, Eddy Cue and Craig Federighi will add more responsibilities to their roles. Apple also announced that Scott Forstall will leave Apple next year and serve as an advisor to CEO Tim Cook in the interim.

"We are in one of the most prolific periods of innovation and new products in Apple's history," said Tim Cook, Apple's CEO. "The amazing products that we've introduced in September and October, iPhone 5, iOS 6, iPad mini, iPad, iMac, MacBook Pro, iPod touch, iPod nano and many of our applications, could only have been created at Apple and are the direct result of our relentless focus on tightly integrating world-class hardware, software and services."

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Major changes within Apple



An official statement by Apple elaborates on the changes in the top brass, and the roles of the new executives:


Jony Ive will provide leadership and direction for Human Interface (HI) across the company in addition to his role as the leader of Industrial Design. His design aesthetic has been the driving force behind the look and feel of Apple's products for more than a decade.

Eddy Cue will take on the additional responsibility of Siri and Maps, placing all of its online services in one group. This organisation has overseen major successes such as the iTunes Store, the App Store, the iBookstore and iCloud. This group has an good track record of building and strengthening Apple's online services.

Craig Federighi will lead both iOS and OS X. Apple has the most advanced mobile and desktop operating systems, and this move brings together the OS teams to make it easier to deliver the best technology and user experience innovations to both platforms.

Bob Mansfield will lead a new group, Technologies, which combines all of Apple's wireless teams across the company in one organisation, promoting innovation in this area at an even higher level. This organisation will also include the semiconductor teams.

Additionally, John Browett is leaving Apple. A search for a new head of Retail is underway and in the interim, the Retail team will report directly to Tim Cook. Apple's Retail organisation has an strong network of leaders at the store and regional level who will continue the work that has been done over the past decade.

For those not in know, Apple designs Macs, which they claim are the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Stay tuned for more information regarding the reshuffle in Apple’s hierarchy.

Published Date: Oct 30, 2012 02:14 pm | Updated Date: Oct 30, 2012 02:14 pm