Airtel bags exclusive video rights on mobile platform for UEFA Euro 2012

The biggest football event of the year, the UEFA Euro 2012 will be held from 8th June to 1st July, 2012. Europe’s top 16 soccer teams (including Germany, England and Portugal) will be fighting for the Euro 2012 winner’s title during 19 power-packed matches that will span across 21 days.


Bharti Airtel has announced that it has bagged exclusive video rights on the mobile platform for the biggest football extravaganza of the year – the UEFA Euro 2012. With this, 183 million plus Airtel mobile customers across India will have exclusive access to mobile and video content (including LIVE streaming) from UEFA Euro 2012 and choose from a wide range of services, such as Go! Go! Go! Contest, LIVE feeds, SMS or MMS score updates, games, mobile magazine etc. To watch Euro 2012 matches LIVE on their mobile phones, Airtel customers can SMS ‘TV’ to 54321 and for LIVE scores SMS 'GOAL' to 54321 (toll free).


Watch it on your mobile now!

Watch it on your mobile now!




As part of the grabbed rights, Airtel mobile customers can have access to the following content from Euro 2012:


  • UEFA Euro 2012 live streaming

Description: Catch the live action of EURO 2012 on your smartphone.

Activation: SMS TV to 54321  (toll free)

Charges: Download: Nil, Subscription: Rs. 40 per week – 20 mins on 3G and 80 mins on 2G


  • Football match day updates pack

Description: Receive SMS updates on latest scorelines, goals, table standing, player quotes, fans reactions, off-field news and pre-match and post-match analysis. During matches, updates are sent before the start of the match, half-time and fulltime updates and the latest table standings.

Activation: SMS GOAL to 54321 (toll free) / USSD – Dial *321*471# (toll free)

Charges : Rs. 3 per match day



Description: The GO! GO! GOAL! Contest is a football quiz based on the Euro 2012

3 questions daily on SMS toll free.

01 Jun to 01 Jul 2012

Total Duration : 31 days

Prizes: Daily Prize Sodexo Voucher for 2 ( Rs 1000/- each)  / Weekly Prize Samsung Galaxy H/S (1 every week, worth Rs. 9000) / Bumper Prize  All Paid Trip to Old Trafford (Manchester United) for 2 persons


  • Hall of fame updates pack

Description: Receive SMS updates on your favourite footballers. Get two SMS updates on the top footballers of all time

Activation: SMS HOF to 54321 (toll free) / USSD – Dial *321*471# (toll free)

Charges : Rs. 1 per day


  • Football MMS pack update

Description: Receive MMS and SMS updates on latest scores, pre-match and post-match analysis, off-field news and statistics. Customers subscribed to this pack will receive 2 MMS daily along with 6 SMS updates on the latest match scores, news and table standings.

Activation: USSD – Dial *646*235# (toll free)

Charges :Rs. 3 per day


  • Football wallpapers, animations on mobile

Description: Download and enjoy exciting and all the latest football wallpapers, animations on your mobile. Includes teams, footballers, WAGs, Best Goals, imagery etc

Activation: Click here 

Charges: Rs. 15 per video / Rs. 15 per wallpaper / Rs. 20 per animation


  • Football Games on Mobile

Description: - Download and enjoy exciting and all the latest football games on your mobile.

Activation: Click here

Charges : Download: Rs. 99 per game


  • MoFutbol, the mobile magazine

Description: MoFutbol is India’s 1st Mobile Magazine on Football. Now enjoy high resolution photo and video stories on Euro 2012 on your GPRS enabled handsets via WAP, Video and SMS. With a simple user interface, MoFutbol is optimized for quick and attractive responses to ensure a greater viewing experience on your mobile.

Activation: SMS MOCF to 54321 (toll free) / USSD: Dial *321*212# (toll free) / Visit

Charges :Rs. 2 per day


The video rights for UEFA Euro 2012 will appeal to a wide audience as the competition has been garnering a lot of excitement among fans of the game in India. More details are available here

Published Date: Jun 09, 2012 01:10 pm | Updated Date: Jun 09, 2012 01:10 pm