Aircel launches 'One Nation, One Rate' tariff plan

Aircel has launched a new tariff plan dubbed ‘One Nation, One Rate’. The plan offers one rate for voice, SMS and data in home circles and roaming while using an Aircel network. The company claims that the plan is an industry first. The product completely does away with roaming charges.

‘One Nation, One Rate’ will provide the following One India tariff to Aircel customers:

  • Voice – Local/National calling at 1 paisa/second in Home circle as well as on roaming on Aircel network. Incoming calls while on Roaming on Aircel network will be free
  • SMS – Local and National SMS at Re 1/SMS in Home circle as well as while on Roaming
  • Data – User will be able to carry the home circle rate while on roaming
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Aircel is doing away with roaming charges


Anupam Vasudev, Chief Marketing Officer, Aircel, said “In India, which is the world’s most dynamic and challenging telecom market, Aircel has successfully cemented its place by launching innovative and best value for money products and services. Aircel has been the pioneer of data revolution in the country. Carrying this legacy of innovation forward, we have launched ‘One nation, one rate’, which will enable us to take a lead in the voice space as well. Our core values – ‘Simple, Creative and Trustworthy’ reflect in this product that will enable Aircel customers to enjoy one rate for voice, SMS and data services in their respective home circles and even while they are on roaming. We believe that the launch of this product will create a community of Aircel users and will mark the start of an important chapter in India’s telecom growth story.”

The tariff plan is available in Karnataka for Rs 26.

Earlier this month, Aircel had announced that it will be launching BlackBerry 10 devices in India when the smartphones are available, which should be a few weeks after the global launch scheduled for January 30.

While Aircel has confirmed that it will be launching BB10 devices in India, Vodafone has said that it will be making an official announcement only after the global launch. On the other hand, Idea and Reliance GSM were the only operators who said that they have no plans to launch BB10 devices.

In December, the SMS dispute between Airtel and Aircel had been resolved. Those unaware about the situation should know that around Diwali in 2012, Airtel had resorted to closing its network to incoming text messages from Aircel and Reliance Communications subscribers. Aircel reportedly informed its subscribers about resuming SMS communication with Airtel in December.

According to Bharti Airtel executives, the decision came after Aircel and RCom began bombarding its network with "free spam messages". Aircel and RCom reportedly denied Airtel’s claims. Earlier reports quoted an Airtel spokesperson as saying, "They (Aircel and RCOM) are sending free SMS to our networks, which, in turn, is impacting the quality of service on our network and, therefore, the quality of service to our own customers.” A report by The Economic Times, though, reported Aircel and RCom as levying allegations against Airtel saying it is “resorting to pressure tactics” with Diwali around the corner to “force them to pay more towards SMS termination charges.” Airtel had been accused of taking undue advantage of its dominant position.

The report went ahead to quote an Aircel spokesperson as saying that Airtel sought a bilateral interconnect agreement, following which a non-Airtel user would be charged 10 paisa per SMS. The spokesperson shared that Aircel did not agree with this, since it would raise the costs to the consumers considerably.

Published Date: Jan 28, 2013 16:01 PM | Updated Date: Jan 28, 2013 16:01 PM