After HP TouchPad, is it time for RIM PlayBook fire sale?

A few weeks back, the world was shocked at HP’s decision to stop manufacturing smartphones and tablets. With HP deciding to slash prices of their TouchPad tablets and sell their products at a fraction of their usual price, there was some excitement in the market. Now, it looks like RIM may be headed the same way. No, there’s no news of killing the tablet, but sales of the TouchPad have been less than satisfactory. Based on news that RIM maybe selling the 16GB PlayBook to its employees at 50 percent of the original price, sometime in the near future, a massive pricedrop might be headed to customers in the distant future. The 16GB Wi-Fi model of the PlayBook sells for $499 in the US. 

Headed the TouchPad way, possibly...

Headed the TouchPad way, possibly...

 

 

The TouchPad was RIM’s big entry into the tablet space using the QNX operating system. There were a few shortcomings, the biggest being the lack of apps. RIM hopes that with this price drop, it might create some interest in prospective customers to go out and buy one. HP, for example, did extremely well after their price drop as tablets flew off the shelves in days. They’ve been so successful, that there’s a new batch of roughly 200,000 TouchPads expected to hit stores again. 


Published Date: Sep 17, 2011 11:09 am | Updated Date: Sep 17, 2011 11:09 am