About 120 million people engaged in over 500 million interactions on Instagram during IPL

Almost 120 million people engaged in 500 million interactions on Instagram during the 10th edition of Indian Premier League (IPL) that entertained cricket fans for six weeks. IPL culminated in a thrilling victory by Mumbai Indians over Rising Pune Supergiants in Hyderabad on May 21.

Virat Kohli (Bangalore) garnered the most likes and followers on Instagram during the IPL, followed by MS Dhoni (Pune) and AB de Villiers (Bangalore), the company said on Friday. During the six-week-long IPL, players and teams shared engaging content on Instagram to connect with fans. According to Instagram, Mumbai Indians was the most mentioned team followed by Pune Supergiants. Also, "Love" was the most used IPL-related emotion during the league.

With over 165 IPL players on Instagram this season, fans were privy to unprecedented inside looks into the life of IPL cricketers. The fans witnessed Virat Kohli sharing his recovery journey and announcement of his return post injury, Chris Gayle's unforgettable welcome to Rajkot and Zaheer Khan's engagement announcement.

This news comes just after Instagram is rolling out a new “archive” feature that will let the users hide any of their posts from everyone else but keeping them safe to look at in private and/or restore to visibility.

With inputs from IANS

Published Date: May 26, 2017 05:22 pm | Updated Date: May 26, 2017 05:22 pm