Last week Nokia launched its flagship smartphones, the Windows 8 OS based Lumia 920. While the company kept extolling the virtues of how the camera in its new smartphone was the best ever, it messed up when it came to the YouTube commercial for the same.
The gaffe which was first spotted by The Verge, who proved that Nokia didn’t actually use the Lumia 920 when it came to clicking pictures in the advertisement.
Now it seems that the company has launched a full ethical review on the incident. Bloomberg quotes Susan Sheehan, a Nokia spokeswoman as saying, ”An ethics officer will conduct a review into why the company posted misleading marketing materials for the products. The ethics and compliance officer is working on an independent report “to understand what happened.“
During the launch, Nokia’s executives keenly emphasised on the Lumia 920′s Pureview Camera, with its Floating lens capability to ensure image stabilisation. The PureView camera techology also comes with a feature called Optical Image Stabilisation (OIS) which Nokia says will make sure that even those pictures that are clicked while in motion don’t get blurred.
Sadly, the ad didn’t actually use a Lumia 920. If you stop the ad at 27 seconds, you can clearly see the guy in the van holding a different camera as the boy gets ready to take the girl’s picture.
After the error was spotted Nokia had issued a full-blown apology stating:
We’re excited about the Lumia 920 and the ground-breaking PureView imaging capabilities we announced today.
In an effort to demonstrate the benefits of optical image stabilization (which eliminates blurry images and improves pictures shot in low light conditions), we produced a video that simulates what we will be able to deliver with OIS.
Of course, hindsight is 20/20, but we should have posted a disclaimer stating this was a representation of OIS only. This was not shot with a Lumia 920. At least, not yet. We apologize for the confusion we created.
For more features of Nokia Lumia 920 click here.