Mobile consumers are returning Micromax's Valentine's Day love. Its newly released phone, the Canvas HD, has already sold over 9,000 units online in less than 24 hours, Micromax said today.
The Canvas HD which was launched exclusively online on Thursday has been Micromax's one of the most awaited products this year.
Data from the company's online partner, Snapdeal.com showed that the first lot of the Canvas HD was sold out within 15 minutes of announcing sale on the midnight of 14 February. The second lot of 300 units was also sold out within 15 minutes of the sale at 9 am and the third lot of 1,200 phones was sold in 45 minutes with the beginning of the sale at noon on Thursday.
“This product exceeded our expectations by a huge margin. We took this live at midnight and we were completely surprised to see all 500 units which we expected to sell in the entire day sold out within 15 minutes of launch. Our call volume shot through the roof with enquiries and we have replenished inventory levels to cater to more sales. This kind of pace of sales beats our previous records," Tony Navin, vice president, Business Development, Snapdeal said.
Micromax, in a statement has said that got a booking order for 9,000 units of the Canvas HD, in less than 24 hours since its launch.
“After the unprecedented success of the Canvas 2, we are overwhelmed with the customer response for Canvas HD. This is the first time our online sales partners have ever witnessed a digital queue in cyberspace to such an extent for any product," said Shubhodip Pal, CMO Micromax.
"We expect the sales of this device to touch a new high in the coming weeks which will soon be available for sale at all leading retail stores in the country. We hope to further strengthen our leadership in the new phablet category in India,” Pal said.
The phone which was launched on midnight of 14 February has seen a booking pace of 25 units per minute. Priced at Rs 13,990, the Canvas HD is Micromax’s first quad core processor phone and launched sales only online.
Micromax also launched the Bolt A35 on Valentine's Day . It is its first phone in the Bolt category and comes with ‘Flash Transfer’. The Bolt category will include a new range of feature rich phones from Micromax whose flash transfer will enable users to share apps, games, photos, videos, songs and much more with just a swipe.