LG Electronics launched a new flagship smartphone, the Optimus G. The device will begin shipping next week in South Korea . LG said Tuesday that the Optimus G will go on sale in Japan next month and in the US in November.
LG Display, a supplier of Apple Inc, and other LG-affiliated companies collaborated to put together the premium phone, which LG hopes will steal attention from Apple's iPhone 5 and Samsung's Galaxy smartphones.
Once having claimed the world's third-largest handset maker, LG slid to the world's No. 5 mobile phone maker during the three months ending in June as China-based ZTE Corp. gained ground in low-end smartphones.
LG added new video-related features to the Optimus G, such as multitasking while playing videos.