According to a Bloomberg report, BlackBerry maker Research In Motion Ltd has been ousted from the top spot for smartphone shipments in its home market, Canada for the first time. The damage has been caused by none other than Apple and it's iPhone.
BlackBerry, had enjoyed more loyalty among locals who embraced its made-in-Canada roots and this loss to Apple comes at home turf, adds to the general tale of woes that the once number one smartphone maker is facing.
This latest bit of news is going to make BlackBerry investors even more unhappy. According to a Reuters report early this month, RIM's Q-4 results were likely to be poor.
RIM has been trying to revamp BlackBerry phones by launching the new operating system, BlackBerry OS 10. It also sought to make some gains in the tablet market with the BlackBerry Playbook, an attempt which failed quite miserably.
BlackBerry's only growing market seems to be India and other Asian countries for now, but Samsung with it's army of Android phones is giving BB a tough competition in these markets as well.
RIM's new CEO Thorsten Heins who took over on 23 January after RIM’s former co-chiefs bowed to investor pressure and resigned has tried to calm shareholders by announcing a spate of reforms. The new QNX operating system, which BlackBerry hopes will help it recover lost consumer faith and image, has been delayed for nearly a year. Heins is still cautiously optimistic and he has stated in the past, “The smartphone market is still young, and there are huge opportunities for us, both with consumers and business."
One wonders if Heins will still feel the same way after losing the number one spot to Apple in the home market.