Instagram's new video sharing tool has created a massive dent on Twitter's Vine service, with analysis showing that the number of links to their social networks fell by nearly half a million the day after Instagram's latest app editrion on 20 June.
Also, an extra 300,000 Instagram links were shared.
According to a BBC report, Instagram took a giant leap to becoming the No 1 photo and video sharing application — and analytics tool Topsy showed that that there 50% more Instagram than Vine links shared on the internet.
To give you the exact figures, the data indicates that there were 1,562,022 mentions of Instagram and 935,109 mentions of Vine. This figure also includes retweets and links.
The report quoted Matt McGee, editor of Marketing Land as saying: "Instagram hasn't actually seen a huge uptick in Twitter sharing since its video launch. The number of shares over the past few days is similar to early and mid-June. But Vine sharing is way down in the last week."
Vine's fame has been short-lived, with Twitter launching it only in January 2013 — where users are able to upload and share six-second long clips which play in a loop.
But videos on Instagram (which is owned by Facebook) can be up to 15 seconds long and filters can be added to change the colouring.
According to the report, Twitter declined to comment.
Click here to read the full BBC article.