Google's social networking site, Google Plus, which the search engine has pitched against Facebook is getting big big makeover. The company today announced in an official blogpost, that Hangouts On Air feature was now available for all users.
The feature which was showcased last September, makes Google plus' Hangouts a little than just a video-chat between two people or a group of people, it now gives users the option to 'broadcast their chats' live on the Google plus and later put up recorded versions on their YouTube channel or website.
While some might not be enthused by this idea, for celebrities and well-known personalities, this could be a great mode to connect with larger audiences.
On the blogpost, Google spells out how and where you can use Hangouts on Air,
Broadcast publicly. By checking "Enable Hangouts On Air," you can broadcast your live hangout—from the Google+ stream, your YouTube channel or your website—to the entire world.
See how many viewers you’ve got. During your broadcast, you can look inside the hangout to see how many people are watching live.
Record and re-share. Once you're off the air, we’ll upload a public recording to your YouTube channel, and to your original Google+ post. This way it's easy to share and discuss your broadcast after it's over.
Google's move could change the way videos are used on the Internet. Avid YouTube users can now see their chats loaded on the website.This could end up starting a whole range 'chat' memes for both Google and YouTube.
It also needs to be remembered that Google has been trying hard to monetise videos on YouTube by starting web-channels in a bid to get more audience. With Google Hangouts on Air, this will mean a bunch of new type of chat videos, absolutely free of cost to Google. Also celebrities on Google Plus would try and use the feature to connect with fans in a way that Facebook or Twitter can't really offer.
Hangouts on Air looks like a very smart move on part of Google which will take social media into a different direction.