Apple looks like it's working hard to fix its iOS 6 disaster, aka Apple maps. According to this Wall Street Journal report, the company is in early discussions to integrate local data from Foursquare Labs Inc. into its mapping application, according to people familiar with the talks said. (You will need to be a subscriber to read the full WSJ report)
The report adds that the talks which took place in recent weeks involve Apple senior vice president Eddy Cue, and are the latest sign of Apple's plans to more tightly integrate local services into the iPhone and iPad.
Apple is now trying to collect more local data to help improve the Maps app which has been lampooned by critics and users. Recently Australian police warned travelers off using Apple’s Maps apps after several motorists became stuck in a snake-infested, desert corner of the country while using their phone for directions.
The application was in fact so bad that Tim Cook wrote an official apology and recommended that users turn to rival Google Maps, Bing, MapQuest and Waze, etc. Cook said in a letter posted on the company's website, "We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.”
The data-tie up with Foursquare might help improve the local Maps app on iOS since Foursquare is an app that allows users to note their locations on their mobile phones and then locate their friends.
For collecting local level data Foursquare is actually a great bet on Apple's part.