The one thing everyone seems unanimous on is that Apple maps suck.
The hilariously terrible cartography application that debuted with iO6 instead of Google Maps, gives terribly vague directions, insist that a lot of places simply do not exist, and in some cases are just plain wrong. It’s even worse if you live outside the US, and in India, its awfulness has to be seen to be believed.
But if there’s one thing we know about Apple, is that they are not going to go down without a fight. So what are they doing? Clearly the most sensible thing anyone in their position would do. Lure away employees from the market leader!
Apple is pursuing a strategy of luring away Google Maps employees who helped develop the search giant’s product on contract, and many of those individuals seem eager to accept due in part to the opportunity Apple represents to build new product, instead of just doing “tedious updates” on a largely complete platform.
Frankly, getting some Google maps expertise is the only thing that’s going to help its maps app right now.
Apple has had some serious egg on its face with this application, especially after it grandly announced that there would be no Google maps application in the latest version of its operating system, in what was largely to be seen as retaliation for Google’s massive betrayal, also known as Android.