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AirAsia's 'zero rupee' offer: Why IndiGo, SpiceJet need to strategize now

Apr 02, 2013

AirAsia's 'zero rupee' offer: Why IndiGo, SpiceJet need to strategize now

The Malaysian carrier, which is launching an airline in India in partnership with the Tatas, today announced 'zero rupee' fares to Indian cities on international routes within Asia. #CorporateStrategy #IndiGo #Air Asia #low cost carriers #Zero Rupee Tags