Articles
View all articles-
Phaneesh was the rainmaker and iGate bet too much on him
Invariably described by people who know him as a supremely confident person, Phaneesh understood both the enormity of the challenge and his own ability to deal with it. #ToWhatEffect #Phaneesh Murthy #IT #iGate #IT Industry #charisma
-
Why Sebis not happy with prepaid brokerages
The Securities and Exchange Board of India (Sebi) has now asked firms offering prepaid brokerage schemes to restrict the sales of this product, in the wake of several cases of mis-selling. #ToWhatEffect #SEBI #prepaid brokerages
-
Lure of the 'pink rupee': Why Indian firms are investing in LGBT events
The increasing numbers of people coming out of the closet are part of an attractive consumer segment and its a good opportunity for companies to discover their branding opportunities and tap the growing purchasing power of the queer community. #ToWhatEffect #Nomura #Titan #LGBT events #Kashish Mumbai International Queer Film Festival #Virgin Mobile
Blog posts
View all blog posts-
Thane building collapse opens a Pandora's box of systemic flaws
More than looking at the past, while it would be helpful to punish those who played mischief and rendered most cities into unplanned urban spaces, it is also the opportunity to look to ending this malaise. #Thane #ToWhatEffect #Prithiviraj Chavan #Thane building collapse #Mumbra Building Collapse #Rescue Operations
-
P Chidambaram ko gussa kyon aata hai?
The finance minister openly venting his displeasure at the RBI stance of not cutting rates isn't the best way to revive a sputtering economy #RBI #ToWhatEffect #Chidambaram #Subbarao
-
Freebies: Can it really lure property buyers?
Freebies only work in the mid-income housing segment if they actually add value to the property or lighten the financial burden on the buyer in some way. #ToWhatEffect #luxury homes #middle-income homes