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Sep 10, 2014

Interview: For Dustin Lynch, Frozen Hot Chocolate Mecca Serendipity Is ‘Where It’s At’

On a hot Monday afternoon in July, I left my comfortable air-conditioned office in Midtown to battle sweltering heat, blaring sirens and heavy traffic to meet country artist Dustin Lynch...

Sep 02, 2014

How the Ice Bucket Challenge Exemplifies Viral-Marketing Serendipity

No one knew daring people to dump cold water on each other would go viral, so don't be afraid to try your crazy marketing idea...

Aug 29, 2014

The Serendipity of Collisions at Work -- Are They Really Just a Happy Accident?

These seven practices can enhance the benefits of community in an informal office space...