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Roger Federer is till Tennis no 1 In Forbes list of moneymakers

Aug 26, 2014

Roger Federer is till Tennis no 1 In Forbes list of moneymakers

Federer made $56.2 million (42.6 million euros) from July of last year through this past June, with endorsement deals from such firms as Rolex and Nike bringing the lion's share of that total #Sports #HowThisWorks #Rafael Nadal #Tennis #Roger Federer #Novak Djokovic #Switzerland #Rolex #Nike #Sponsorship #Forbes wealth list
Nike has most Europe football deals, Adidas the most lucrative - study

Aug 06, 2014

Nike has most Europe football deals, Adidas the most lucrative - study

Nike has signed more top teams in Spain, Germany, France and Italy, a total of 23, compared with 13 for Adidas and five for Puma. #World Cup #Soccer #Chelsea #Premier League #football #Manchester United #KickingAround #Swansea City #Adidas #Nike #Bundesliga #Puma #Man United
Manchester United seal mega $1.3 billion Adidas kit deal

Jul 15, 2014

Manchester United seal mega $1.3 billion Adidas kit deal

The eagerness of Adidas to make the United kits is evidence of the durability of United's brand value despite its worst-ever Premier League campaign. #Manchester United #KickingAround #Adidas #Nike #Man United #MUFC
Cannes Lions 2014 Three Indian entries shortlisted for Branded Content & Entertainment Lions

Jun 20, 2014

Cannes Lions 2014 Three Indian entries shortlisted for Branded Content & Entertainment Lions

Three Indian entries have made it to the Branded Content & Entertainment shortlist at Cannes Lions 2014, as opposed to no entries being shortlisted last year. #Nike #JWT india #Lowe Lintas #cannes lions 2014 #Make Every Yard Count #Kaan Khajura Tesan #Branded Content & entertainment

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Will gamification solve your consumer loyalty issues?

May 30, 2012

Will gamification solve your consumer loyalty issues?

Nike believes that more people will take up running and playing because of the FuelBand and thus would be in the market for Nike products. #TechTrends #Brand #NIKE INC. #FuelBand #Loyalty program
It's time mobile marketing made its own rules

Nov 29, 2011

It's time mobile marketing made its own rules

Mobile still plays by the rules of internet marketing. But these new programmes for the mobile medium have successfully unleashed its true potential. #AdCulture #Tesco #Hippo #Nike #Heineken #Mobile marketing #http://www.firstpost.com/tag/notjobsbutpassion