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Branding Nano as cheapest rather than affordable was the biggest mistake: Tata

Jul 15, 2015

Branding Nano as cheapest rather than affordable was the biggest mistake: Tata

Admitting that Tata Group made a "bunch of mistakes" in the sales and marketing of Nano, iconic business leader Ratan Tata today said branding it as the 'cheapest' rather than most affordable car was the greatest flaw that distanced people from it. #Tata Group #Tata Nano #Ratan Tata
India's auto safety crisis: Why Janhavi Gadkar survived in the Audi and those in the taxi didn't

Jun 13, 2015

India's auto safety crisis: Why Janhavi Gadkar survived in the Audi and those in the taxi didn't

It's high time the government steps in and tightens regulation to ensure car manufactures adhere to basic safety measures as implemented globally, irrespective of what model a consumer chooses to purchase - basic or high-end. #India #United Nations #Tata Nano #Ford Figo #Road safety #Car safety #Hyundai i10 #Volkswagen Polo #BNVSAP #GNCAP #Maruti-Suzuki Alto 800
Spec comparison: Maruti Suzuki Alto K10 AMT vs Tata GenX Nano AMT

May 22, 2015

Spec comparison: Maruti Suzuki Alto K10 AMT vs Tata GenX Nano AMT

Tata has equipped the worlds cheapest car with AMT. So how good does it look on paper against the competition? #specifications comparison #maruti alto k10 amt #tata genx nano amt #nano amt vs alto k10 amt
The Tata Nano re-re-relaunch: New GenX automatic is likely to be a winner

May 20, 2015

The Tata Nano re-re-relaunch: New GenX automatic is likely to be a winner

The new automatic Tata Nano GenX has all the right ingredients to succeed. The only question is whether it will be able to old negative perceptions about "the Rs 1 lakh car" behind #Ratan Tata #Hyundai Eon #Nano Twist #tata nano genx #Alto800 #GM Beat
Phoenix act: Tata Motors to launch all-new, aspirational GenX Nano today

May 19, 2015

Phoenix act: Tata Motors to launch all-new, aspirational GenX Nano today

The company says initial immediate sales volumes will be as important as creating a "perception change" #Nano #tata nano genx
Ratan Tata's dream refuses to die: The transformation of cheap Nano to aspirational GenX

May 19, 2015

Ratan Tata's dream refuses to die: The transformation of cheap Nano to aspirational GenX

A short history of a much-debated, much-expected car, which just failed to live up to the expectation #Tata Nano #Ratan Tata #Nano Twist #Nano GenX