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May 06, 2016
Radiohead's 'Burn The Witch', Beyoncé's 'Lemonade': Artistes innovate to engage fansFor over a decade now, artistes across genres have been innovating and experimenting with ways to engage with their fan base through their album releases. These marketing strategies range from the subtle to the completely over-the-top techniques of involving the eager fans in popularising the latest offering from the artiste.