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CIO - CMO Collab Essential For Mobile Marketing

Sep 02, 2013

CIO - CMO Collab Essential For Mobile Marketing

Alex Moukas, CEO, Velti, explains how, the roles of both the CIO and CMO play an equally essential part in determining an effective and successful mobile marketing campaign. #CIO #CEO #CMO #analytics #Mobile marketing #Big Data #Alex Moukas #Velti
Google's success mantra: It's all about interacting with users

May 04, 2013

Google's success mantra: It's all about interacting with users

Nikesh Arora, Senior Vice President and Chief Business Officer of Google, in an interview with Durga Raghunath, Vice President Products and Executive News Producer of Firstpost, and Anant Rangaswami, Editor, Storyboard, reveals the secret of winning users over on the web . #Internet #Google #Q&A #Mobile marketing #Nikesh Arora #Advertisisng
e-Mail Remains Driving Force In Marketing

Feb 22, 2010

e-Mail Remains Driving Force In Marketing

2009 was a year of strong growth for retention-based e-mail marketing despite the onset of a global recession. #social media #Mobile marketing #E-mail #Online Marketing #Emailvision
Reliance Implements Mobile Marketing Platform From Flytxt

Feb 27, 2009

Reliance Implements Mobile Marketing Platform From Flytxt

With Flytxt Neon in place, Reliance Communications will be able to leverage its existing business data and boost voice and VAS revenues through intelligent mobile marketing. #Technology #Reliance Communications #Mobile marketing #CRM #BizTech News #Neon #Flytxt
Acision Makes Global Mobile Predictions For 2009

Feb 05, 2009

Acision Makes Global Mobile Predictions For 2009

To fully kick off mobile marketing, service providers need to monetise mobile messaging as a vehicle for advertising. #Technology #Mobile marketing #Mobile broadband #messaging #charging #BizTech News #Acision