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As summer sizzles, it's war in India's $10 bn beverage market

Apr 09, 2012

As summer sizzles, it's war in India's $10 bn beverage market

With the mercury rising and the fizz getting louder, beverage makers are launching new products and campaigns with catchy taglines to grab a share of the $10 billion Indian market, amid growing consumer base and fierce competition. #NewsTracker #Pepsi #PepsiCo #Pepsico Inc. #Minute Maid #Juice #Mirinda #ColaWars