You are here:
Marketing strategy
#

Marketing strategy

Get Alerts

BLOG POSTS

View all

Flexibility The new essence of marketing

Feb 07, 2012

Flexibility The new essence of marketing

Increasingly with the growth of connectivity and consumers feeling free to give comments and feedback to brands, marketing managers can see challenges or significant opportunities to create good will. #ThisisNext #Sainsbury's #Djokovic Vs Nadal #Marketing strategy
This market fall is a good buying opportunity. Ready?

May 18, 2011

This market fall is a good buying opportunity. Ready?

Sure, it's unnerving when asset prices fall. But if you can look farther out, investing today holds the promise of handsome returns. #Sensex #Inflation targeting #nifty #Benchmark bond #Market Strategy
This market fall is a good buying opportunity. Ready?

Sep 30, 2014

Use Human Data to Provide True B2B Personalization

Article by Ernan Roman Featured on CMS Wire An enormous shift is occurring in how B2B customers think about engagement and relationships. Customers expect marketers to achieve relevance by providing personalized communications based on their individu...
This market fall is a good buying opportunity. Ready?

Sep 30, 2014

Does Your Business Know the True Cost of Marketing?

Hey business leaders and marketers... Does anyone really know what he or she is spending on marketing and how effective it is? Can I see a few raised hands? Okay - I know that we cannot see the hands raised or not raised; nor can we see who those peo...
This market fall is a good buying opportunity. Ready?

Sep 30, 2014

Dell, Mondelez, Allstate CMOs Play the Desert Island Game

If chief marketing officers Lisa Cochrane of Allstate, Dana Anderson of Mondelez and Bryan Jones of Dell were stuck on the desert island, not one of them could choose a singular marketing technique they'd take with them.  "It's all about context," sa... #Anderson, IN #Allstate