Latest News on Harish bijoor
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Harish bijoor - Total results - 14
Oct 27, 2017
In the new consumer protection law, fix liability of celebrity brand ambassadors in case of misleading adsThere are many nuances to the brand ambassador issue. For instance, how could one hold tourism brand ambassador liable in case of safety issue at a particular place? New consumer law should fix these. There are many nuances to the brand ambassador issue. For instance, how could one hold tourism brand ambassador liable in case of safety issue at a particular place? New consumer law should fix these.
Jul 25, 2017
After ICC Women's World Cup runner-up, it's time brands made a beeline for Mithali Raj and coThe women cricketers are unlikely to be as lucky as their male counterparts because the female team doesn't have a continuous visibility like male team
Jul 24, 2017
Reliance's Jio Phone has built expectations; to deliver it should stay away from hidden chargesThe company should sail through if it continues in the same vein. But if it bundles even a single offering that the subscriber has not asked for and charges for it, it can hurt the customer expectations
Jun 28, 2017
IPL sponsorship: Vivo's Rs 2,199 cr investment is 'outrageous'; will work only if it has offerings beyond smartphonesLogically, no one would give away this kind of money for a title sponsorship. The IPL sponsorship can only be a short-term strategy
May 29, 2017
Wipro's new logo: Connecting the dots is the intention, but brand experts are divided whether it doesThe new logo marks a shift from the earlier rainbow colored flower logo
Mar 14, 2017
Assembly election 2017: Why Brand Modi may continue to trump rivals whether he delivers or notSome of his policies have presented challenges to the public but the public persona of him as a man who rose from poverty to become the PM has remained strong so far
Dec 30, 2016
Demonetisation Day 50: Brand Narendra Modi gets a boost while RBI's image hitBrand Modi will be tested on the strength of Union Budget 2017 depending on what sops the finance minister will announce as a balm to the difficult days brought about by demonetisation
Sep 27, 2016
Olympics silver medalist PV Sindhu lands Rs 50 cr endorsement deals; richer than Saina and Sania?With already winning various rewards worth more than Rs 13 crore, Sindhu's earnings this year will easily surpass that of Saina Nehwal and Sania Mirza
Sep 23, 2016
Why Patanjali's Acharya Balkrishna may have to thank rise of 'pop patriotism' for Forbes rich list entryDespite Baba Ramdev's assertions that the aim of the ayurveda brand is not to make profit, Patanjali has done just that. And in the advertisements, the brand marries pop patriotism and business conveniently.
Sep 19, 2016
From Devendra Jhajharia to Deepa Malik: Why are brands not celebrating India's Paralympic stars?Paralympic stars embody rich values of grit, overcoming adversity and bring glory at the highest level. If these qualities and attributes do not resonate with brands, what will?