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Why Tatas, Infy have a hard time establishing brands abroad

Updated : Nov 26, 2012

By : Vivek Kaul

Category : Business

Why Tatas, Infy have a hard time establishing brands abroad

Rohit Deshpand is the Sebastian S Kresge Professor of Marketing at Harvard Business School. In this interview to Vivek Kaul, he talks about the provenance paradox. #Q&A #Harvard Business School #Global Marketing