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Online ad fraud exposed: Advertisers will lose $6.3 bn to fake Web traffic

Dec 10, 2014

Online ad fraud exposed: Advertisers will lose $6.3 bn to fake Web traffic

Almost one-fourth of video ads and 11% of display ads are viewed by fake consumers created by cyber crime networks seeking to take a chunk of the billions of dollars spent on digital advertising... #Fraud #digital advertising #Advertisers #Ana #Web Traffic #online ad #bot fraud #White Ops
Twitter obtains $1 bn credit line ahead of IPO

Oct 23, 2013

Twitter obtains $1 bn credit line ahead of IPO

Twitter Inc has obtained a $1 billion credit line ahead of its initial public offering, the company disclosed Tuesday in an amended investor prospectus. #Twitter #Morgan Stanley #JP Morgan #Goldman Sachs #Bank of America Merrill Lynch #Deutsche Bank #New York Stock Exchange #NYSE #digital advertising #Twitter IPO
Analysis With Google's hunger comes antitrust anxiety

Oct 27, 2011

Analysis With Google's hunger comes antitrust anxiety

Google continued and will continue its shopping spree as it uses its mountain of cash to buy up companies at a furious rate, but it has revealed that it is concerned with the increasing antitrust scrutiny from regulators around the world. #Google #ConnectTheDots #digital advertising