Latest News on Digital Advertising
Showing of 0 - 10 from 28 results
Digital Advertising - Total results - 28
Dec 25, 2017
Advertising companies mining consumers' raw emotion for informationSensors to measure perspiration or monitor brain activity, companies are mining consumers' raw emotions for information.
Nov 21, 2017
Increased use of smartphones, falling data prices to spur India's digital ad spending to Rs 13,000 cr by 2018: SurveyDigital ad spending expected to witness an exponential increase from current level of Rs 9,800 crore due to widespread availability of 3G/4G services
Aug 21, 2017
Digital advertising spend in India projected to reach Rs 9,700 crore by December 2017The digital advertising spend in India is expected to continue at a compound annual growth rate of 33 percent to touch Rs 9,700 crore by December 2017.
Jul 28, 2017
Digital advertising market effectively a duopoly between Google and FacebookQuarterly results from Alphabet Inc and Facebook Inc provided fresh evidence this week that the digital advertising market is effectively a duopoly.
Jul 19, 2017
Facebook executive confirms imminent launch of a paid news subscription productCampbell Brown, the head of news partnerships, said Facebook will launch a subscription-based news product with initial tests beginning in October.
Jun 10, 2017
Verizon slashes 2,100 jobs after the Yahoo mergerVerizon alongside AOL and Yahoo will cut 15 percent of the 14,000 workers they now employ, or about 2,100 jobs, said a person familiar with the matter.
May 24, 2017
New Google tool to track money spent at offline store after clicking on a digital ads onlineA new tool will track how much money people spend in merchants' brick-and-mortar stores after clicking on their digital ads.
Apr 28, 2017
Google parent Alphabet posts surge in profit driven by strong ad salesGoogle parent Alphabet Inc posted a surge in profit and revenue on Thursday as its core advertising business continued to grow at an extraordinary rate.
Apr 11, 2017
Facebook has more than 5 million businesses advertising on the platform each monthFacebook Inc plans to announce on Monday that more than 5 million businesses are advertising on the social network each month and that it is updating its suite of ad services.
Mar 14, 2017
EY sees digital media overtaking traditional in India by 2021-22 with higher smartphone, broadband useIndians spend about two-and-a-half hours per day on traditional media including television, radio, newspapers, and magazines, compared to the one hour they spend on digital media on average.