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Decoder: Here's how Verizon can make money off Yahoo's properties

Jul 26, 2016

Decoder: Here's how Verizon can make money off Yahoo's properties

Verizon can use AOL's ad technology to sell ads and make more money off those Yahoo properties, whether on a computer or phone #strategy #Yahoo! #digital advertising #Verizon #Yahoo Sports #Yahoo Finance
With Yahoo!, Verizon bets big on digital but gets nowhere near Google, FB

Jul 25, 2016

With Yahoo!, Verizon bets big on digital but gets nowhere near Google, FB

With Flickr, Tumblr and Yahoo Finance and Sports and digital-ad tech such as Flurry and BrightRoll, Verizon may be able to take on the big players in the digital advertising space -- Facebook and Google #Mergers and acquisitions #Yahoo! #digital advertising #Online Media #Verizon
Online ad fraud exposed: Advertisers will lose $6.3 bn to fake Web traffic

Dec 10, 2014

Online ad fraud exposed: Advertisers will lose $6.3 bn to fake Web traffic

Almost one-fourth of video ads and 11% of display ads are viewed by fake consumers created by cyber crime networks seeking to take a chunk of the billions of dollars spent on digital advertising... #Fraud #digital advertising #Advertisers #Ana #Web Traffic #online ad #bot fraud #White Ops
Twitter obtains $1 bn credit line ahead of IPO

Oct 23, 2013

Twitter obtains $1 bn credit line ahead of IPO

Twitter Inc has obtained a $1 billion credit line ahead of its initial public offering, the company disclosed Tuesday in an amended investor prospectus. #Twitter #Morgan Stanley #JP Morgan #Goldman Sachs #Bank of America Merrill Lynch #Deutsche Bank #New York Stock Exchange #NYSE #digital advertising #Twitter IPO
SAS Acquisition Brings Advanced Analytics To Digital Ad Industry

Feb 27, 2012

SAS Acquisition Brings Advanced Analytics To Digital Ad Industry

Digital ad server technology company aiMatch rounds out SAS' integrated marketing management platform. #analytics #digital advertising #SAS #aiMatch
Analysis: With Google's hunger comes anti-trust anxiety

Oct 27, 2011

Analysis: With Google's hunger comes anti-trust anxiety

Google continued and will continue its shopping spree as it uses its mountain of cash to buy up companies at a furious rate, but it has revealed that it is concerned with the increasing anti-trust scrutiny from regulators around the world. #Google #ConnectTheDots #digital advertising
Microsoft, VivaKi Team Up In Digital, TV Advertising

Jun 26, 2009

Microsoft, VivaKi Team Up In Digital, TV Advertising

The deal will lead to the creation of a customised VivaKi advertisement exchange for television advertising delivered via Microsoft's Admira software. #Technology #Microsoft #digital advertising #Publicis #BizTech News #VivaKi #Admira