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Does your child really need that iPhone?

Nov 30, 2011

Does your child really need that iPhone?

Everyone complains their children are getting more and more materialistic. But your kids don't want iPhones and designer jeans just because they see ads. They want them because they see you. #IPhone #BlackBerry #Parenting #MaternalInk #brand bullying

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Does your child really need that iPhone?

Sep 17, 2014

The Urban Legend of Free Social Marketing

When I give advice to CMOs about new social marketing strategies, I often hear the same initial response: But nobody wants to come to my website . While that’s probably true today, cultivating an audience is just like growing your audience on social ... #Facebook #Twitter #The Voice
Does your child really need that iPhone?

Sep 16, 2014

Anonymous Apps Like Whisper and Secret Have a Dark Side

An increasingly popular category of social media presents an enticing but potentially risky proposition for brands eager to reach teens and young adults. Services such as Ask.fm, Secret, Whisper and Yik Yak let individuals communicate anonymously, bo... #MTV #Paramount Pictures